How a quadriplegic cartoonist inspired the NobleWorks cards we know today
Ron Kanfi of NobleWorks and Lenise Willis, Editor-in-Chief of GDA, discuss humorous birthday cards.
Although the company is known for its large collection of fun and often bold birthday cards, Nobleworks has not always produced the same types of products as it does today. In fact, the business started out as a more art-focused line until a quadriplegic cartoonist prompted Ron Kanfi, artist and “chief cardiologist” of NobleWorks, to try something different.
In this video interview with GDA Editor Lenise Willis, Kanfi describes how the humorous card company grew from an art line in the 1980s to a modern producer of over 7,000 fun, edgy cards. .
The transformation was actually inspired after Kanfi saw the works of John Callahan, a quadriplegic cartoonist capable of finding humor in even the darkest of circumstances. Hear Kanfi recount the long history and surprising evolution of the card company, as well as how he himself overcame the challenges associated with multiple sclerosis (MS) and how his condition put the company above others. Watch Kanfi’s interview here.
Lenise Willis is the editor of Gifts and decorative accessories, which has covered the gift, stationery and homeware industry for over 100 years. She graduated from the School of Journalism at the University of North Carolina at Chapel Hill and brings both print and digital experience in news and marketing to the magazine. Through market events, as well as print and digital reports, she leads conversations about product trends and news affecting changes in the gift industry in general.