Local airbrush artist fleeing the competition

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CALGARY – Jordon Bourgeault of JBo Airbrush has always tried to stay one step ahead of the competition.

When he started JBo Airbrush 10 years ago, he mainly airbrushed goalie masks, helmets and automotive materials.

But Bourgeault was looking for other canvases to work on. He says it was a friend who gave him an idea: what about painting the sneakers?

“I kind of decided to put myself in the shoes at the request of a friend,” he said.

It was then that Bourgeault had a slightly different idea.

“I thought I would approach things a little differently and look at the shoes more like painting a goalie mask,” he said. “Very high details rather than just changing the colors.”

It turns out that was a brilliant idea. Bourgeault says he has received great feedback on airbrushed sneakers and says there is definitely a market there.

“I think sneakers in and of themselves are a huge genre that people love,” he said. “You see these sneaker cons and all those sneaker heads and they’re willing to spend a lot of money. So I think especially when they’ve got a really cool paint job on them that they’re pretty happy (with it). own a pair).

Besides being missing, Bourgeault knew he needed to step up his game even more. So he started putting his product on YouTube using stop motion. He explains how it works.

“What I do is paint a little, take a picture. Paint a little, take a picture,” he said. “And in the end, it looks like the shoe is painted like magic with my hand running through it. It’s a really cool thing and I think the video itself has some viral potential.”

Bourgeault says it also allows him to bring out another artistic side.

“The art itself is so creative,” he said. “But I’m really getting into the video side of things. I’m painting the shoes in a Mortal Combat design, so I thought it would be pretty cool to make the shoes look like they were fighting – everything. like the Mortal Fight the characters themselves. “

Bourgeault takes a long time to work on the shoes. The cost is between $ 500 and $ 2,000 a pair, depending on how much detail it adds.

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